What is Google Ads?
The simple answer is this: Adwords - a Google product - a powerful way to get customers in the door, and fast. SEO (Search Engine Optimization) is great for long-term wins, but Adwords gets you faster, high-converting results.
How? The secret is in audience targeting. Adwords lets you get in front of the right people at the right time – that is, when they are looking to buy. That’s where the real return on investment (ROI) is.
To use Adwords, it takes time to set up, manage and review on a regular basis to keep your ads performing at their best, assisting to give you and your business a competitive edge. This is something that we specialise in. By letting us manage your Google Ads, you will have this competitive edge and peace of mind knowing that your ads are performing at their best, how they should be, with the ability to regularly monitor their performance and provide updates and suggestions for improvements along the way.
Buying Intent
People searching for a search engine have buying intent. This means they tend to be in the market for the keywords they are searching for. For example, if someone searches “hairdresser Sydney”, they are probably looking to book an appointment in Sydney soon.
Only Pay Per Click
Here’s the kicker: you only pay when people click on your ad. Compare this to other ads (in digital media, for example) which cost the same price no matter whether or not anybody sees or acts on your ad. Adwords is nothing short of genius for your business.
Pinpoint your audience
Because you can set the location you want your ad to show for, you can ensure only people in that spot see your ad (in this case, Sydney). In fact, you can narrow your audience by time of day, language, device type and more in your account. This is what makes Adwords so successful.